What is Micro-Investing? 

Written by:

Baylor Cox

Reviewed by:

Have you wanted to begin your investing journey but have been hesitant and unsure of where to start? Consider Micro-investing! Micro-Investing is a great, beginner friendly, way to start your investing journey.  

Micro-Investing involves investing small amounts of money in either individual stocks or diversified funds to slowly build up an investment portfolio. You can get started with only a few dollars or even just some spare change you have and invest slowly over time like you’re putting money into a digital coin jar. 

How to Start Micro-Investing 

Getting started with micro-investing is easy! All you need is a few dollars and a bit of knowledge of how investing works. As a refresher, investing in stocks means buying a small part of a company as a whole. When the company’s value increases, generally your stocks will be worth more, and when the company’s value decreases your stocks may drop in value.  

You can do a lot of research into finding out what companies are best to invest in, but there are no certainties in the stock market except for uncertainty. Many believe that diversifying your portfolio can help protect you. Diversification means purchasing small amounts of stock in several different companies, preferably in different business sectors, so that even if one company’s stock decreases it won’t totally devalue your portfolio.  

Once you’ve brushed up on your knowledge of investing, you’re ready to select a micro-investing app and get started! Platforms that offer micro-investing are important because they allow you to purchase fractional shares, which are a piece of an individual share. This matters because for some highly valuable companies, a single share may cost well over $100 which is getting away from the ‘micro’ part of micro-investing. 

What are the Best Apps for Micro-investing? 

While there is no single best app or platform for micro-investing, there are some questions you can keep in mind to help you decide which one would be the best for you. 

1. Costs & Fees 

• What are the monthly account fees? 

• Does the app or platform charge management fees? 

• How do the fees compare to my likely investment balance?  

2. Investment Options 

• Does the app or platform offer individual stocks or crypto? 

• Are the investment portfolios customizable, or only pre-built? 

• Does it allow automatic roundups, recurring deposits, or both? 

3. Ease of Use 

• Is the app beginner-friendly, with clear explanations? 

• Does it provide education or guidance for new investors? 

• Can I set it and forget it, or do I want more hands-on control? 

4. Security & Reliability 

• Is the platform regulated and insured (e.g., SIPC protection up to $500,000)? 

• What security measures (2FA, encryption) does it use? 

• Does it have a history of outages or customer complaints? 

If you are a WeStreet member, we offer an easy and secure Crypto+ Investments Portal where you can get started for as little as $1. Powered by InvestiFi Securities LLC, you can access right through our online banking portal! If you are interested in learning more, you can read our article about how to get started here.